Build Influence.
Shape Perception.
Elevate Your Brand.
We connect brands with the right audience, control public conversation, and train yout team to win in the digital era.
Master Your Narrative
In today’s interconnected world, public opinion is your most powerful asset. Learn how to shape it.
Why Social Conditioning Matters Now More Than Ever
In an age of instant information and constant connectivity, consumer trust has shifted dramatically. Traditional advertising alone is no longer enough. Today, it’s about the authentic conversations happening online, driven by real people.
Public Opinion Dominates
A staggering 82% of people trust public opinion more than direct brand advertising. This fundamental shift means your brand's reputation is increasingly shaped by collective sentiment, not just your marketing messages.
Conversations Never Stop
Online conversations about your brand are happening 24/7. Without a strategic approach, a single negative comment can quickly escalate into a crisis. Brands must be prepared to listen and respond in real-time.
The digital landscape is a dynamic ecosystem where perceptions are formed and narratives are forged by the crowd. Understanding and
influencing these social currents is no longer optional4it’s essential for brand survival and growth.
Crisis as Opportunity: Shaping Your Brand's Destiny
Every brand faces challenges, but not every brand emerges stronger. With the right social conditioning strategy, a potential crisis can be
transformed into a powerful opportunity to reinforce trust and loyalty. It’s about proactive management and decisive action.
Turn Challenges into Triumphs
A well-crafted narrative can neutralize negative sentiment and pivot the conversation in your favor. This means not just reacting, but strategically steering public perception during critical moments.
Build Unshakeable Resilience
When controversies arise, a strong social conditioning framework acts as your brand’s shield, protecting your image and ensuring long-term trust with your audience.
By actively engaging and shaping the dialogue, brands can demonstrate transparency, empathy, and responsiveness, turning moments of vulnerability into platforms for enhanced credibility and community building
Our Proven 4-Step Social Conditioning Process
INFINA employs a systematic approach to master your brand’s narrative, ensuring every action is data-driven and impactful. Our process is
designed to give you unparalleled control over public perception.
01
1. Listening
We initiate deep monitoring of online conversations across all relevant platforms to capture every mention, sentiment, and trend related to your brand and industry.
02
2. Analysis
Our expert analysts dissect the collected data to identify key sentiment trends, emerging issues, and untapped opportunities, providing actionable insights.
03
3. Action
Leveraging our extensive network, we strategically activate nanoinfluencers and authentic accounts to organically shape opinions and disseminate positive messages.
04
4. Amplify
We extend the reach of your positive narratives through targeted media partnerships and collaborations with key opinion leaders, ensuring maximum impact and visibility.
This comprehensive process allows us to not only react to the public conversation but to proactively guide it, ensuring your brand’s voice is heard and respected.
Campaign Highlights: Tangible Results You Can Trust
Our expertise in social conditioning has delivered remarkable results for diverse clients, transforming challenges into triumphs and significantly boosting brand performance.
Betadine Feminine Hygiene
We engineered a social conditioning campaign that resulted in a 300% boost in
sales for Betadine Feminine Hygiene, reaching an impressive 4.8 million people.
We The Fest
Successfully neutralized competitor-driven
negative comments, leading to a significant increase in positive sentiment and overall engagement for the popular music festival,
We The Fest
Tokocrypto
Provided strategic sentiment management across Instagram and Twitter, effectively maintaining and strengthening brand trust for Tokocrypto during a volatile market period.
These case studies underscore our ability to craft and execute effective social conditioning strategies that deliver measurable impact and fortify
brand reputation.